Advice for Making Lead Capture Pages That Gets Good Conversions
One of the most useful items you can use to improve your online business is an effective Lead Capture Page/lead capture page.
The main thing that lead capture pages are used for by online marketers is to get information like email addresses from visitors that may be prospective clients. This is one of the best loved and most effective ways of building a contact list of email recipients that you can continue to market your services and products to in the future. Develop your business with your own opt-in list which will deliver a couple of major advantages to you.
Let's start with this one: Those visitors who subscribed to your list have given you clear permission to contact them via email, you're not spamming them.
Another potential benefit is that the people that subscribe will, generally, be the people that are already looking for your product, so selling to them will be simpler.
If you can keep making additions to you subscriber list, you will keep growing your business. The question is, how do you turn visitors to your Lead Capture Page into the subscribers you need? This article will examine some of the important steps you can take to maximize the benefits you can receive from your Lead Capture Page.
One of the most prominent and important items on your site is the headline; this is an important tool that can lead to conversions because it is the first noticeable item for viewers when they land on the page. The headline must have a freezing affect and grab their attention, so that the visitor spends more time on your site and goes through your page. You only get a moment to grasp the attention of a visitor before he will wander off to another site. The best way to find the appropriate headline for your site is to try out several different candidates and measure which ones are leading to more conversions and which ones are not successful. You have to design a headline that will get a visitor's interest in a heartbeat. But to everything to fall in place, it's also important to have your headline in sync with the content on your Lead Capture Page. If the headline is out of sync with the content, the flow of the page will be disturbed. So what's the most effective way to do that? A tried and tested approach is to show the visitor the biggest and the most profound benefit they will be getting from you in exchange of their contact info. You need to let them know just how good your gift will be for them and why they have to have it.
Your Lead Capture Pages must not include any ads or outgoing links, something you surely need to keep in mind. When a person comes to your Lead Capture Page you should leave them with only two options, leave, or subscribe. Any other points of exit will only serve to cause a distraction. Make sure the opt-in box isn't below the fold when the visitor comes to your page. The subscription form has to be very noticeable at the beginning so you don't lose any prospects. This means that the fields for basic information such as name and email address have to be visible the moment the visitor hits your page - don't make them scroll down to find this. A clearly visible above the fold opt-in box will increase your website's conversion rate.
As a whole, if you keep your lead capture page easy to follow, stay on point and don't provide distractions, you should get the contact information you need.
Lead Capture Page Now!